Wild and out of reach trips:
Holidays are getting more and more adventurous. In June last year, the Association of Specialist Tour Operators pulled together a curated list of the most out of reach destinations – the luxury travel market wants to do them in comfort. From Bhutan’s Northern Himalaya to the exotic Andaman Islands, the wilds of Knoydart Peninsula to the beauty of Shetland and Fair Isle, those looking for trips beyond the usual tourist hot spots are on the rise.
Nearly half (47%) of people surveyed by The Luxury Travel Fair said they are becoming more health-conscious as they get older, and pick holidays with this in mind – choosing to take trips which improve physical and mental wellbeing, such as yoga retreats, sporting activities and mindfulness camps.
A survey of nearly 5,000 readers of wellness and lifestyle website Well+Good found that 40% of respondents would rather go on a fitness retreat with a beloved instructor than head to a five-star resort.
Female power and wellness
More adventure travel for solo women, more retreats for women to heal emotionally, more that help women get their sexual wellness back, and resorts with more women-empowering beauty programs – the recent feminist wave has spurred this rise in tougher, more transformative wellness travel for women. But feminist climate or not, this trend is driven by one powerful fact: the sheer global growth in women’s spending power—with nearly all leading economic thinkers agreeing the economic future is female. From 2013–2023, the global incomes of women will explode from $13 trillion to $18 trillion. By 2028, women will control close to 75 percent of discretionary world spending.
On the move
Rather than sticking to one location, more and more holidaymakers are looking for trips where a key part of the time is spent travelling. However, 2019 is anticipated to be all about luxury travel with “an anticipated rise in luxury cruise and train travel”
The solo traveller
Solo travel continues to be a trend to watch. In October 2018, British Airways released a survey which identified female solo travellers as a huge growth market. ABTA, the travel association, said 15% of travellers are choosing to holiday alone – up from 12% in 2017.
The immersive experienceFrom living like a local to dining and going behind the scenes on specialist tours — unique experiences are, increasingly, what people want? As 2019 marks 500 years since the death of Leonardo da Vinci, Northern Italy and the Swiss Alps are popular, while the Venice Biennale makes its return to the grand city. Our travel experts can arrange for guests to meet with local artists and curators, taking them around the show, imparting incredible local insight and knowledge.’